Services
Fractional commercial
leadership that delivers
Fractional commercial director services for ambitious UK SMEs. Senior commercial leadership without the cost of a full-time hire, focused on the outcomes that matter most.
Commercial Growth Strategy
Every growing business needs a clear commercial roadmap. I work with you to define your revenue strategy, identify the right markets and create a practical plan for sustainable growth that your whole team can execute.
Want to talk through your growth plan? Book a discovery call →
Sales Leadership & Development
Sales teams perform at their best when they have clear leadership, structure and accountability. I provide experienced sales leadership, mentoring individuals, improving your sales process and driving performance across the team.
New Business & Pipeline Development
From building a robust pipeline to developing key accounts, I help businesses generate consistent, predictable revenue growth. I focus on the opportunities that matter most and put in place the structure needed to convert them.
Sales Infrastructure
Scalable growth requires the right foundations. I implement CRM systems, build sales playbooks, create reporting frameworks and establish the KPIs and governance that give you clear visibility of your commercial performance.
Commercial Foundations
Before you scale, you need to know exactly who you're selling to and why they should choose you. I help define your Ideal Customer Profile, map the customer journey and create the sales collateral and alignment between sales and marketing that gives your team the best possible platform to win.
Want to strengthen your commercial foundations? Let's talk →
Fractional Commercial Director
Whether you need a Fractional Commercial Director, Fractional Sales Director or project-based commercial consultancy, I can step in quickly, get up to speed fast and deliver immediate value without the overhead of a full-time hire.
Ready to bring in fractional commercial leadership? Book a call →
Larger Organisations
Not just for
growing businesses
Rebecca's experience spans far beyond the SME world. Having worked with multinational organisations including Johnson & Johnson, AstraZeneca, Accenture, Google, Siemens and Standard Chartered, she understands the commercial complexity, governance and stakeholder dynamics that larger businesses operate within.
Larger organisations often need experienced commercial resource for a specific project, interim cover, or a fresh external perspective, without the constraints of a permanent hire. If you have a commercial challenge that needs senior attention, let's talk.
Project-Based
Defined scope, clear outcomes, fixed timeline.
Interim Cover
Senior commercial leadership while you recruit or restructure.
Commercial Audit
Independent review of sales performance, process and pipeline.
Market Entry
Commercial strategy and execution for new markets or product launches.
Senior commercial expertise, without the overhead, available exactly when you need it.
With over 20 years of commercial leadership spanning the UK, Europe, Asia Pacific and North America, Rebecca brings a global perspective that most fractional directors simply cannot offer.
Asia Pacific
A genuinely global
commercial perspective
Having lived and worked across APAC for over eight years, living in Singapore and Shanghai and travelling extensively across the broader Asia Pacific region. Rebecca built her commercial career working with global organisations whose headquarters spanned Europe, North America and Asia. This is not a regional specialism bolted on; it is a fundamental part of how she thinks and operates commercially.
She brings a rare combination: deep understanding of Asian business culture and relationship dynamics, combined with the commercial rigour and strategic thinking of a senior UK director. For businesses operating or expanding across borders, that perspective is genuinely difficult to find.
Discuss Your International Plans
UK & European businesses expanding into APAC
Market entry strategy, go-to-market planning, commercial partnership development and the cultural fluency to make it work on the ground.
Global organisations with APAC operations
Commercial review, sales leadership and performance improvement for multinationals managing teams and revenue across the Asia Pacific region.
Asian businesses entering UK or European markets
Commercial strategy, sales infrastructure and the bridge between Asian and Western business culture that makes expansion genuinely successful.
International scope across all sectors
Experience spans pharmaceutical, manufacturing, professional services, technology, design and corporate training, working with organisations headquartered globally across Europe, North America and Asia.
Who I Work With
The right fit for
ambitious businesses
Growing SMEs
Businesses looking to increase revenue and build the commercial strategy and sales infrastructure for their next stage of growth.
Founder-Led Businesses
Founders who need experienced commercial structure but aren't yet ready for a full-time Commercial Director.
Scale-Up Organisations
Businesses preparing for their next stage of growth who need leadership, process and accountability.
Sales Teams Needing Direction
Organisations with sales teams that need stronger leadership, coaching or a clearer process to perform.
Market Expansion
Companies entering new markets or launching new services who need experienced commercial guidance.
Businesses Seeking Structure
Organisations that need stronger sales processes, forecasting and commercial reporting to drive growth.
Investment
What it costs
Fractional commercial director fees are usually based on a monthly retainer reflecting an agreed number of days per month. Here's a guide to how that typically breaks down. Every engagement starts with a conversation about what your business actually needs.
| Engagement | Time commitment | Typical monthly retainer | Best suited to |
|---|---|---|---|
| Light-touch | 1 day / week | £2,000 to £3,200 | Businesses with foundations largely in place, needing senior oversight and accountability |
| Core | 2 days / week | £4,000 to £6,200 | Most SME engagements: building strategy, structure and sales infrastructure from scratch |
| Intensive | 3 days / week | £6,000 to £9,000 | Founders needing hands-on commercial leadership across strategy, sales and delivery |
Figures are indicative UK market ranges for 2026 and vary by sector, business size and scope. Every quote is agreed individually after a discovery call. There's no obligation and no surprises.
Quick Estimate
Cost calculator
Estimated investment
£12,000 to £18,600
This is a ballpark estimate to help you plan, not a quote. Book a discovery call for pricing specific to your business.
Take the Next Step
Start with a
discovery call
A 30-minute conversation to understand your business, your ambitions and whether we're the right fit.
Book a Discovery Call