Insights
Commercial thinking
for growing businesses
Notes, reflections and practical guidance on commercial strategy, sales leadership and revenue growth, written from 20 years of doing the work.
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01
June 2026 · 8 min read
The Fractional Model
What is a Fractional Commercial Director, and why your SME probably needs one
If you're a founder who's hit a revenue ceiling, considered hiring a salesperson but worried it won't fix the real problem, or quietly running on empty trying to be everywhere at once, this one is for you. The fractional commercial director model, what it is, why it exists, and whether it might be the right fit for your business.
Read the full post →Founder Pitfalls
02
July 2026 · 6 min read
Client Selection
The most common commercial mistake growing businesses make
Why founders take on bad-fit clients, what an Ideal Customer Profile actually does for you, and why saying no is harder, and more valuable, than it sounds.
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