Sales Director · UK & International
Turn unpredictable sales into consistent, scalable growth.
I help growing businesses identify what is holding back sales, build the right commercial foundations and create growth that no longer depends entirely on the founder.
Trusted. Commercially astute. Genuinely invested.
Sound familiar?
You're still the only one who can close a deal.
Pipeline looks busy. Revenue doesn't follow.
Reporting nobody quite trusts.
No real sales foundations, but growing anyway.
If any of that sounds like your business, that's exactly where I come in.
Book a Discovery CallWhy Rebecca Bulmer
Bridging strategy
and delivery
After 20+ years of commercial and sales leadership across the UK, EMEA and APAC, I see the same pattern again and again: the founder still carries the sales load, and pipeline and forecasting lack consistency. That is not necessarily a sales problem. It may be a commercial leadership problem, and that's what I fix.
Strategy
Revenue strategy and commercial roadmaps tailored to your stage of growth.
Structure
Sales infrastructure, CRM systems and frameworks built to scale.
Leadership
Experienced commercial leadership without the cost of a full-time director.
Growth
Pipeline development, new business generation and key account growth.
How It Works
Simple to start,
fast to deliver
Getting started is straightforward. No lengthy procurement, no long notice periods, just experienced leadership when you need it.
Discovery Call
30 minutes to understand your business, your challenges and your growth ambitions. No obligation.
Commercial Review
A structured review of your current commercial position, identifying the key gaps and opportunities.
Tailored Proposal
A clear proposal outlining scope, engagement model, and the specific outcomes we will work towards.
We Get to Work
Embedded into your business quickly, delivering immediate value and building long-term commercial strategy and sales infrastructure.
What I Do
Six situations I'm
usually called in for
Need senior cover, not a full-time hire
Interim, part-time or project leadership, sized to exactly what the business needs right now.
No sales foundations yet
A credible offer, but no ICP, process or customer journey. Foundations built before you scale a sales team.
You're the only one who can close a deal
Growth depends entirely on your calendar. Time for a proper commercial strategy and roadmap.
Your sales team needs real leadership
Junior or first sales hires need structure, coaching and someone experienced steering performance.
Pipeline looks busy, revenue doesn't follow
Activity isn't the same as progress. Qualification and account growth that make a pipeline trustworthy.
Reporting nobody quite trusts
CRM data nobody believes and a forecast that moves every month. The systems and rigour to fix it.
Proven Results
Measurable revenue
results for UK businesses
Grew monthly revenue from £4k to £44k in a senior sales leadership role, moving the business onto a predominantly retainer-based model.
Increased partner revenue by 98% through structured business development and sales strategy.
New business won from a standing start in interior design-build, Singapore.
Above annual sales target, selling to PwC and Deloitte.
Client Testimonials
What clients say
Rebecca immediately identified what was holding our growth back. Within weeks she had introduced a clear sales process and improved our pipeline visibility. Her ability to move between strategy and hands-on execution is rare and genuinely invaluable.
Managing Director
Professional Services, UK
Rebecca delivered a full sales playbook, CRM structure and go-to-market plan that transformed how we approach new business. Professional, pragmatic and a pleasure to work with, and she genuinely cares about your success.
Founder & CEO
Scale-up Business, Design & Build Sector
Rebecca brings commercial rigour you simply don't expect at this level. She challenged our thinking and helped us identify revenue opportunities we'd been sitting on for years. The pipeline impact was immediate.
Commercial Director
Manufacturing Business, EMEA
Also Trusted By
"Rebecca was great. She shared lots of practical experience and real-life examples, which really help bring the assignments to life and give the students a clearer understanding of what is expected from them."
Sales-development programme · Global Thermal Energy & Fluid Technology Business, UK HQ
"I would like to thank you in particular for your overall leadership of the team. You were the one I went to when there was any critical question in terms of layout, construction, or cost. I couldn't be more pleased with the overall results."
Client feedback, office fit-out project · Global Manufacturing & Technology Company, Singapore
"Rebecca communicates effortlessly with my team and has an excellent and natural rapport with any clients I have introduced her to. Her presenting skills I have found to be concise, detailed and often an enjoyable experience."
Commercial Real Estate & Office Leasing Partner · Singapore
Working With Rebecca
Commercial leadership
in action
FAQ
Common
questions
Not sure if this is right for your business? Here are the questions I hear most often.
Ask a QuestionFrom the Insights
Commercial thinking,
shared openly
Practical writing on commercial strategy, sales leadership and revenue growth, drawn from 20 years of doing the work with UK SME founders.
View All InsightsFeatured Post · September 2026
A Busy Pipeline Can Still Hide a Commercial Problem
Why pipeline volume can hide weak qualification, poor conversion and unreliable forecasts, and what commercial clarity looks like instead.
Read the post →Ready to Grow?
Talk to a UK
Sales Director
Book a no-obligation discovery call to explore how senior sales leadership could accelerate your growth.